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Senior Brand Manager, overseas market - FMCG

Hong Kong Permanent HK$40,000 - HK$44,000 per month (HK$480,000 - HK$528,000 per year) View Job Description
Our client is a leading personal care brand who has growing business in APAC regions and internationally. They are now looking for a Senior Brand Manager to join the regional team to manage the new product launch, drive strategic partnership and collaboration with brands.
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  • Overseas market management
  • New product launch

About Our Client

Our client is a leading personal care brand who has growing business in APAC regions and internationally. They are now looking for a Senior Brand Manager to join the regional team to manage the new product launch, drive strategic partnership and collaboration with brands.

Job Description

  • Develop and implement comprehensive brand strategies tailored to the overseas market, aligning with global objectives.
  • Conduct thorough market research to identify trends, consumer insights, and competitive landscape to inform brand positioning.
  • Collaborate with R&D and product development teams to create innovative products that meet consumer needs and preferences in the region.
  • Design and execute integrated marketing campaigns across various channels, including digital, social media, and traditional advertising.
  • Work closely with the sales team to develop promotional strategies and achieve sales targets.
  • Oversee brand budgets, ensuring efficient allocation of resources and maximizing return on investment.
  • Lead cross-functional teams, including marketing, sales, and customer service, to ensure cohesive brand messaging and execution.
  • Monitor brand performance metrics and KPIs, providing regular updates to senior management and making data-driven decisions.



The Successful Applicant

  • Bachelor's degree in Marketing, Business Administration, or a related field;
  • 7+ years of experience in brand management, preferably within the consumer goods or personal care industry.
  • Proven track record of successfully launching and managing brands in the overseas market is preferred.
  • Strong analytical skills with the ability to interpret data and market trends.
  • Excellent communication and interpersonal skills, with a knack for leading and motivating teams.
  • Experience with digital marketing and e-commerce strategies is a plus.
  • Fluency in English, Mandarin and Chinese.



What's on Offer

The company offers a competitive salary package and a promising career path for high potential candidates.

Contact
Grace Ng
Quote job ref
JN-102024-6567946
Phone number
+852 3412 4862

Job summary

Function
Marketing
Specialisation
Product Manager
Industry
FMCG (Fast Moving Consumer Goods)
Location
Hong Kong
Job Type:
Permanent
Consultant name
Grace Ng
Consultant phone
+852 3412 4862
Job Reference
JN-102024-6567946

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.